Mr. Clean Scenes Competition
In March 2007, Mr. Clean launched an online competition with YouTube that gave consumers the opportunity to create a commercial advertising the Mr. Clean Magic Eraser.
Entrants were asked to use up to 60 seconds of time for their advertisement. A prize of $10,000 was slated for the announced winner, based on an independent judging corporation's (D.L. Blair) scoring.
The competition ran through June 30, 2007. In September 2007, the $10,000 prize was awarded to the creator of the winning video "Here's To Stains.”
In 1998, Honda Motor Co. created an advertising campaign, including a television commercial, featuring Mr. Clean to represent Honda's clean running Accord along with other Honda products including lawnmowers, string trimmers, motorcycles, and marine engines.
Read more about this topic: Mr. Clean
Famous quotes containing the words clean, scenes and/or competition:
“He had come down, He said, to clean the earth
Of the dirtiness of war.
Now tell of why His power failed Him there?
His power did not fail. It was that, simply,
He found how much the people wanted war.”
—Gwendolyn Brooks (b. 1917)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“Knowledge in the form of an informational commodity indispensable to productive power is already, and will continue to be, a major—perhaps the major—stake in the worldwide competition for power. It is conceivable that the nation-states will one day fight for control of information, just as they battled in the past for control over territory, and afterwards for control over access to and exploitation of raw materials and cheap labor.”
—Jean François Lyotard (b. 1924)