Charitable and Other Activities
Since their official debut, Mr.Children has engaged in social and charitable causes. As a group they participated in the live concert for Act Against Aids on December 1, 1994 and again on December 1, 1995. The goal of live was to raise awareness about AIDS. The proceeds from the event were donated to support children living with HIV. The live was followed up by a collaboration Act Against AIDS charity single with fellow Japanese artist Kuwata Keisuke titled ‘Kiseki no hoshi’ and released on January 23, 1995. On April 25, 2001 Kazutoshi Sakurai also participated in the recording of Zero Landmine, a single created to promote awareness of the problem of landmines and promote a ban on landmines. In addition the group has also participated in Kazutoshi Sakura's solo project, AP bank. AP Bank, a nonprofit lending group, carries the goal of tackling environmental problems by financing environmentally friendly projects such as renewable energy, in addition to holding yearly festivals to raise money to fund additional projects. Since its inception in 2005, Mr.Children has been actively participating in the festivals, with an announcement in 2008 that the group will now work more closely with its cause by participating during the entire three day festival duration in addition to further details to be announced at a later time.
Members Kazutoshi Sakurai and Kenichi Tahara joined together to create Acid Test for the concert ‘Dream Power John Lennon Super live broadcasting’ on October 9, 2001. The live was part of Yoko Ono’s Dream Power and educational platform where artists came together to hold a charity concert to raise money for school construction funds for children in Africa and Asia. The John Lennon song covered by Acid Test during the live, "Mother", was later recorded and released on a tribute album Happy Birthday, John, and released on September 30, 2005.
In addition to social causes, Mr.Children's music has been used as background music for numerous television advertisements, television programs, television drama's, and motion pictures. Examples of the groups commercial tie-ins include "and I love you", "Bokura no Oto", and "Tagatame" for Nissin Cup Noodle no Border commercials, 'Gift' for the 2008 Beijing Olympics on NHK, and "Tabidachi no uta" for the 2007 Japanese movie Koizora (恋空?). As a group, Mr.Children have not endorsed products by physically appearing in television commercials or printed media advertisements. One of the methods used to help promote the group is through Brajacket's, a dust jacket for books, which are available at stands in bookstores for free. The Brajacket serve as free advertising for various products from icecream to movies and musicals. Mr. Children have used this method to promote singles and albums; for example Shifuku no Oto (シフクノオト?) and I Love U (I♥U).
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Famous quotes containing the words charitable and, charitable and/or activities:
“She was so charitable and so pitous
She wolde wepe, if that she saugh a mous
Kaught in a trappe, if it were deed or bledde.”
—Geoffrey Chaucer (1340?–1400)
“Whensoever any affliction assails me, mee thinks I have the keyes of my prison in mine owne hand, and no remedy presents it selfe so soone to my heart, as mine own sword. Often meditation of this hath wonne me to a charitable interpretation of their action, who dy so: and provoked me a little to watch and exagitate their reasons, which pronounce so peremptory judgements upon them.”
—John Donne (c. 1572–1631)
“Love and work are viewed and experienced as totally separate activities motivated by separate needs. Yet, when we think about it, our common sense tells us that our most inspired, creative acts are deeply tied to our need to love and that, when we lack love, we find it difficult to work creatively; that work without love is dead, mechanical, sheer competence without vitality, that love without work grows boring, monotonous, lacks depth and passion.”
—Marta Zahaykevich, Ucranian born-U.S. psychitrist. “Critical Perspectives on Adult Women’s Development,” (1980)