Motherwell F.C. - Sponsorship

Sponsorship

Motherwell are currently sponsored by Cash Converters, a worldwide franchise company, in a deal for the 2011–12 season, replacing Commsworld as the principal sponsor from the 2010–11 season. Due to the sponsorship deal not being agreed in time for the start of the 2010–11 UEFA Europa League the team briefly featured www.chooselife.net as their main shirt sponsor. The team shirts continue to carry this sponsorship on the back of the shirt. Recently, they have also been sponsored by the local IT firm Log in to Learn, which have also appeared on the back of the shirts. For the 2009/10 season the team were sponsored by JAXX, a German gambling company. They in turn had replaced Anglian Home Improvements, who were the club's shirt sponsor from 2007 to 2009. Previous to this the club had been sponsored by Zoom Airlines, who were part-owned by club director John Boyle, and who retained advertising space on both the Davie Cooper Stand and the South Stand until they ceased trading in August 2008.

The previous sponsor, from 2002–04, was a local company called The Untouchables. Previously the club had enjoyed a long-term association with Motorola, but this ended after 11 years in 2002 as the sponsor started to reduce its manufacturing operations in Scotland. This had in turn followed another long-term association with local car dealer Ian Skelly, who had sponsored the club since 1984.

The club have had a number of different kit manufacturers since the 1970s. At present the official kit supplier is Puma who were newly announced for the 2010/11 season to replace Canterbury. New-Zealand based sporting goods manufacturer, Canterbury, were announced as the official kit supplier to Motherwell for the four years beginning with the 2009/10 season, taking over from Bukta. However Canterbury went into administration after less than one year of the contract had been completed. Major manufacturers Adidas, Admiral, Hummel, Patrick, Pony, Umbro and Xara have all been kit providers for Motherwell.