Advertising Campaign
Motel 6 may be best known for a series of humorous radio and television ads featuring the folksy voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you". Produced by Dallas advertising agency The Richards Group, the campaign has been running since 1986. The first spots were conceived and written by David Fowler. The music in the background of the commercials was written by Tom Faulkner and is played on the fiddle by Milo Deering. The song won the 1996 Clio Award. The campaign itself has won numerous national and international awards, and was selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century. Furthermore, the original idea for the current Holiday Inn Express campaign was developed by Motel 6 in the early 1980s.
For its 50th anniversary in 2012, Motel 6 began using the motto, "50 Years, the Light's Still On."
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Famous quotes containing the words advertising and/or campaign:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
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