Television
Downey headed to Secaucus, New Jersey, where his highly controversial television program The Morton Downey Jr. Show was taped. Starting as a local program on New York-New Jersey superstation WWOR-TV in the fall of 1987, it expanded into national syndication in early 1988. The program featured screaming matches among Downey, his guests, and audience members. Using a large silver bowl for an ashtray, he would chainsmoke during the show and blow smoke in his guests' faces. Downey's fans became known as "Loudmouths," patterned after the studio lecterns decorated with gaping cartoon mouths, from which Downey's guests would go head-to-head against each other on their respective issues.
Downey's signature phrases "pablum puking liberal" (in reference to left-liberals) and "zip it!" briefly enjoyed some popularity in the contemporary vernacular. He particularly enjoyed making his guests angry with each other, which on a few occasions resulted in physical confrontations. One that occurred on a 1988 show taped at the Apollo Theater, involving Al Sharpton and CORE National Chairman Roy Innis. The exchange between the two men culminated in Innis shoving Sharpton into his chair, knocking him to the floor and Downey intervening to separate the pair.
Because of the controversial format and content of the show, distributor MCA Television had problems selling the show to a number of stations and advertisers. Even Downey's affiliates, many of which were low-rated independent television stations in small to medium markets, were so fearful of advertiser and viewer backlash that they would air one or even two local disclaimers during the broadcast.
During one controversial episode Downey introduced his gay brother, Tony Downey, to his studio audience and informed them Tony was HIV positive. During the episode Downey stated he was afraid his audience would abandon him if they knew he had a gay brother, but then said he did not care.
The Washington Post wrote about him, "Suppose a maniac got hold of a talk show. Or need we suppose?" David Letterman said, "I'm always amazed at what people will fall for. We see this every ten or twelve years, an attempt at this, and I guess from that standpoint I don't quite understand why everybody's falling over backwards over the guy."
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