Endorsements
Monster Energy pays many figures to endorse its products, such as Slash, Greg Lutzka, Asking Alexandria, Rob Dyrdek, Sam Hill, Rick Thorne, Jason Acuña, TJ Lavin, Rupert Davies, Greg Hancock, Ken Block, Tomasz Gollob, and Yelawolf.
Monster is the primary sponsor of the Kyle Busch Motorsports number 54 NASCAR Nationwide Series race car driven by Kyle Busch and Kurt Busch. In 2012 Monster Energy joined forces with agency XD Sports and entered the world of Professional Bull Riding with sponsorships of top athletes LJ Jenkins, JB Mauney, Guilherme Marchi and Robson Palermo. Monster Energy also sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki"., and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England. Monster Energy was the title sponsor of the French motorcycle Grand Prix in 2010 and 2011. Monster Energy branding can also be seen on the helmets of Mercedes GP drivers Nico Rosberg and Michael Schumacher.
Monster Energy broke into eSports with their sponsorship of Evil Geniuses, one of the premiere North American multi-gaming organizations.
Monster Energy also sponsors MLB team the Los Angeles Angels of Anaheim.
In November 2012, Monster Energy announced a long-term partnership with the PBR.
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