The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“When my lover came to bed,
the knot came untied
all by itself.
My dress,
held up by the strings of a loosened belt,
barely stayed on my hips.
Friend,
that’s as much as I know now.
When he touched my body,
I couldn’t at all remember
who he was,
who I was,
or how It was.”
—Amaru (c. seventh century A.D.)
“The mass of men lead lives of quiet desperation.”
—Henry David Thoreau (1817–1862)
“All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.”
—Terry Eagleton (b. 1943)