The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“Thus we steadily worship Mammon, both school and state and church, and on the seventh day curse God with a tintamar from one end of the Union to the other.”
—Henry David Thoreau (1817–1862)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)
“The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
—Marshall McLuhan (1911–1980)