The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“Thou shalt not commit adultery.”
—Bible: Hebrew Exodus, 20:14.
The seventh commandment.
“It is strange to contemplate how little sympathy or encouragement the great mass of people have with one who differs from them in tastes, to the extent of desiring an education, while they are content with little or none.”
—Caroline Nichols Churchill (1833–?)
“A healthy soul stands united with the Just and the True, as the magnet arranges itself with the pole, so that he stands to all beholders like a transparent object betwixt them and the sun, and whoso journeys towards the sun, journeys towards that person. He is thus the medium of the highest influence to all who are not on the same level.”
—Ralph Waldo Emerson (1803–1882)