The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“My bangles left.
My best friends, tears,
went on forever.
My self-control
wouldn’t sit still for a minute.
My mind made itself up
to go on ahead.
When my man
made up his mind to go,
everything else went,
just like him.
Life,
if you must go, too,
then don’t forsake
your entourage of friends.”
—Amaru (c. seventh century A.D.)
“In the mass of mankind, I fear, there is too great a majority of fools and knaves; who, singly from their number, must to a certain degree be respected, though they are by no means respectable.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“The truth is that literature, particularly fiction, is not the pure medium we sometimes assume it to be. Response to it is affected by things other than its own intrinsic quality; by a curiosity or lack of it about the people it deals with, their outlook, their way of life.”
—Vance Palmer (1885–1959)