The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“When he bit
that bud of her lower lip,
she started,
shook a finger,
arched her brow,
and hissed,
“Leave me alone, you fool,”
her eyes narrowing into slits.
Whoever kisses
such a haughty woman
wins the drink of immortality.
Those idiot gods
churned the ocean
for nothing.”
—Amaru (c. seventh century A.D.)
“Too much traffic with a quotation book begets a conviction of ignorance in a sensitive reader. Not only is there a mass of quotable stuff he never quotes, but an even vaster realm of which he has never heard.”
—Robertson Davies (b. 1913)
“The essence of acting is the conveyance of truth through the medium of the actor’s mind and person. The science of acting deals with the perfecting of that medium.”
—Minnie Maddern Fiske (1865–1932)