The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“Hard-hearted girl,
get rid of these doubts
based on false rumor.
It’s not good
to subject me to sorrow
because of backbiters’ words,
or have you decided now,
silly girl,
that it’s all true?
Do to me what you will,
sweetheart.
Suit yourself.”
—Amaru (c. seventh century A.D.)
“As a rule, all heroism is due to a lack of reflection, and thus it is necessary to maintain a mass of imbeciles. If they once understand themselves the ruling men will be lost.”
—Ernest Renan (1823–1892)
“Jealousy is indeed a poor medium to secure love, but it is a secure medium to destroy one’s self-respect. For jealous people, like dope-fiends, stoop to the lowest level and in the end inspire only disgust and loathing.”
—Emma Goldman (1869–1940)