The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words the seventh, seventh, mass and/or medium:
“I will name you the degrees. The first, the Retort Courteous; the second, the Quip Modest; the third, the Reply Churlish; the fourth, the Reproof Valiant; the fifth, the Countercheck Quarrelsome; the sixth, the Lie with Circumstance; the seventh, the Lie Direct.”
—William Shakespeare (1564–1616)
“When my face turned toward his,
I averted it
and looked at my feet.
When my ears clamored
to hear his talk,
I stopped them.
When my cheeks broke out
in sweat and goosebumps,
I covered them with my hands.
But Friends,
when the seams of my bodice
burst in a hundred places,
what could I do?”
—Amaru (c. seventh century A.D.)
“I am not a very sentimental man; and the best sentiment I can think of is, that if you collect the signatures of all persons who are no less distinguished than I, you will have a very undistinguishing mass of names.”
—Abraham Lincoln (1809–1865)
“In the one instance, the dreamer ... loses sight of this object in a wilderness of deductions and suggestions ... until ... he finds the incitamentum, or first cause of his musings,... forgotten. In my case, the primary object was invariably frivolous, although assuming, through the medium of my distempered vision, a refracted and unreal importance.”
—Edgar Allan Poe (1809–1849)