Mobile Web Payments (WAP)
The consumer uses web pages displayed or additional applications downloaded and installed on the mobile phone to make a payment. It uses WAP (Wireless Application Protocol) as underlying technology and thus inherits all the advantages and disadvantages of WAP. However, using a familiar web payment model gives a number of proven benefits:
- Follow-on sales where the mobile web payment can lead back to a store or to other goods the consumer may like. These pages have a URL and can be bookmarked making it easy to re-visit or share with friends.
- High customer satisfaction from quick and predictable payments
- Ease of use from a familiar set of online payment pages
However, unless the mobile account is directly charged through a mobile network operator, the use of a credit/debit card or pre-registration at online payment solution such as PayPal is still required just as in a desktop environment.
Mobile web payment methods are now being mandated by a number of mobile network operators.
A number of different actual payment mechanisms can be used behind a consistent set of web pages.
Read more about this topic: Mobile Payment
Famous quotes containing the words mobile and/or web:
“From three to six months, most babies have settled down enough to be fun but aren’t mobile enough to be getting into trouble. This is the time to pay some attention to your relationship again. Otherwise, you may spend the entire postpartum year thinking you married the wrong person and overlooking the obvious—that parenthood can create rough spots even in the smoothest marriage.”
—Anne Cassidy (20th century)
“For us necessity is not as of old an image without us, with whom we can do warfare; it is a magic web woven through and through us, like that magnetic system of which modern science speaks, penetrating us with a network subtler than our subtlest nerves, yet bearing in it the central forces of the world.”
—Walter Pater (1839–1894)