Mitsubishi Corporation - Environmental Record

Environmental Record

In March 1998 the Mitsubishi Corporation received the quarterly Greenwash Award. It was awarded to them for their efforts to portray its businesses, which are actually some of the most destructive on earth, as environmentally friendly. Through the use of public relations the corporation tried to convince the world that their subsidiaries facility off the coast of Mexico was environmentally benign. The facility is a salt evaporation factory and is in a lagoon that also holds the last pristine Grey Whale calving ground. As of 2009, Mitsubishi held between 35% to 40% of the worldwide market for bluefin tuna, a highly endangered species of fish.