Marketing Presence
Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character in particular, "Pon de Lion" (a lion with a mane shaped like its "pon de ring" donut line) has become equally recognizable (if not more so) to customers in Japan.
One popular Mister Donut advertising jingle featured a song sung by two people in various settings:
- Hey, Mister, that's a doughnut!
- Hey, Mister, that's a Mister Donut doughnut!
Read more about this topic: Mister Donut
Famous quotes containing the word presence:
“If you want to establish an international presence you can’t do so from New York. You need the consecration of Paris.”
—Oscar De La Renta (b. 1932)
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