Mister Donut - Marketing Presence

Marketing Presence

Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character in particular, "Pon de Lion" (a lion with a mane shaped like its "pon de ring" donut line) has become equally recognizable (if not more so) to customers in Japan.

One popular Mister Donut advertising jingle featured a song sung by two people in various settings:

Hey, Mister, that's a doughnut!

Hey, Mister, that's a Mister Donut doughnut!