Minos EMI - Label Overview

Label Overview

All EMI label operations in Greece have been consolidated into one record company, Minos EMI. Until 2001 the last separate standalone company was Virgin Records Greece, although it was shut down and its assets folded into Minos EMI. Use of Virgin label for domestic repertoire was also discontinued.

There is continuity of the Minos label as a local repertoire imprint, while Minos EMI artists who are not specifically under the Minos imprint operation simply carry the EMI label. The distinction of artists and their associated imprints is now usually only carried out on CD covers, reflecting internal management and standard industry practice in the Greek market. As of mid-2008, music channel MAD TV also no longer makes any distinction, marking all new Minos EMI releases as EMI only. As of late 2010, the discontinuation of the Minos imprint began on the CD covers of Minos artists, leaving all domestic repertoire releases marked only with the EMI label.

In mid-October 2010, Minos EMI announced a deal with the newly launched Greek edition of video sharing service website Dailymotion, which secured Dailymotion Greece the exclusive premieres of all new music videos from Minos EMI for a period of four weeks. The deal also called for the addition of over 1,000 new, old, and rare music videos from the label to Dailymotion Greece, available to users worldwide.

Following Universal Music Group's acquisition of EMI Group in September 2012, Minos EMI became Universal's official label division in Greece. Universal's own unit was divested in early 2013 in favor of Minos, while Minos still maintains EMI branding.