Minority Report (film) - Release

Release

Spielberg typically keeps the plot points of his films closely guarded before their release, and Minority Report was no different. He said he had to remove some scenes, and a few "F-words" to get the film's PG-13 rating. Following the disappointing box office results of Spielberg's A.I., the marketing campaign for Minority Report downplayed his role in the movie and sold the film as a Cruise action thriller.

Tom Rothman, chairman of the film's co-financier Fox Filmed Entertainment, described the film's marketing strategy thus: "How are we marketing it? It's Cruise and Spielberg. What else do we need to do?" The strategy made sense; coming into the film, Spielberg had made 20 films which grossed a domestic total of $2.8 billion, while Cruise's resume featured 23 films and $2 billion in domestic revenues. With their combined 30% take of the film's box office though, sources such as BusinessWeek's Ron Grover predicted the studios would have a hard time making the money needed to break even. Despite the outward optimism, as a more adult-oriented, darker film than typical blockbusters, the studio held different box office expectations for the movie than they would a more family friendly film. Entertainment Weekly projected the film would gross $40 million domestic in its opening weekend, and Variety predicted that the high concept storyline would not appeal to children and would render it a "commercial extra-base hit rather than a home run."