Mini Cooper - Sales

Sales

At its peak, the Mini was a strong seller in most of the countries where it was sold, with the United Kingdom inevitably receiving the highest volumes.

It was a huge seller in the mini-car market, which it virtually monopolised until the arrival of the Hillman Imp in 1963. It comprehensively outsold the Imp, and it was 16 years before the Mini received a serious threat to its sales success. This threat came in the shape of the much more modern and practical Vauxhall Chevette of 1975, but the Mini continued to sell in huge volumes and was still very popular when its "replacement"—the Metro—arrived in 1980. By this time, the Mini's design had been overtaken by numerous more modern and practical efforts, but it still offered sheer driving fun that was almost unbeatable in this size of car.

Although the Metro never actually replaced the Mini, production figures for the Mini dipped during the 1980s, and interest in the now-iconic design was not revived until the re-introduction of the famous Mini Cooper in 1989. This helped the car retain its desirability and driver appeal throughout the 1990s, right up to the end of production on 4 October 2000. Nearly a decade after its demise, the Mini is still a common sight on Britain's roads, and the many surviving pre-1980s models in particular are now widely regarded as collector's items.

A total of 1,581,887 Minis were sold in Britain after its launch in 1959. The last new one to be registered was sold in 2004, some four years after the end of production.