The Glad-Lock Contest Failure
Glad Bags and DeLaurentiis Entertainment co-sponsored a real-life million-dollar "treasure hunt" to coincide with this film's release. At the end of the movie, the cash is still missing, and moviegoers were invited to find the location of the hidden million, using clues provided in the film (the sponsors also emphasized that the money wasn't physically hidden anywhere, lest anyone injure themselves or damage property while searching for the money; the audience just had to guess where the money was hidden). Ticket buyers were even given game cards shaped like American currency—with a photo of Dino De Laurentiis where the President should be. In the end, it was a big disaster for the studio. The film was one of the major flops of the 1980s, not even grossing a million dollars at the box office, specifically, $989,033 which the studio wound up giving to the contest winner, a woman in Bakersfield, California. (Incidentally, the money was hidden in the bridge of the Statue of Liberty's nose).
Read more about this topic: Million Dollar Mystery
Famous quotes containing the words contest and/or failure:
“You may be always victorious if you will never enter into any contest where the issue does not wholly depend upon yourself.”
—Epictetus (c. 55–135)
“It could be clearly proved that by a practical nullification [by the South] of the Fifteenth Amendment the Republicans have for several years been deprived of a majority in both the House and Senate. The failure of the South to faithfully observe the Fifteenth Amendment is the cause of the failure of all efforts towards complete pacification. It is on this hook that the bloody shirt now hangs.”
—Rutherford Birchard Hayes (1822–1893)