The Glad-Lock Contest Failure
Glad Bags and DeLaurentiis Entertainment co-sponsored a real-life million-dollar "treasure hunt" to coincide with this film's release. At the end of the movie, the cash is still missing, and moviegoers were invited to find the location of the hidden million, using clues provided in the film (the sponsors also emphasized that the money wasn't physically hidden anywhere, lest anyone injure themselves or damage property while searching for the money; the audience just had to guess where the money was hidden). Ticket buyers were even given game cards shaped like American currency—with a photo of Dino De Laurentiis where the President should be. In the end, it was a big disaster for the studio. The film was one of the major flops of the 1980s, not even grossing a million dollars at the box office, specifically, $989,033 which the studio wound up giving to the contest winner, a woman in Bakersfield, California. (Incidentally, the money was hidden in the bridge of the Statue of Liberty's nose).
Read more about this topic: Million Dollar Mystery
Famous quotes containing the words contest and/or failure:
“By his mere quiet power, on the minds of the now contestants, He could have either saved or destroyed the Union without a human contest. Yet the contest began. And having begun He could give the final victory to either side any day. Yet the contest proceeds.”
—Abraham Lincoln (1809–1865)
“Mothers are likely to have more bad days on the job than most other professionals, considering the hours: round-the-clock, seven days a week, fifty-two weeks a year. . . . You go to work when you’re sick, maybe even clinically depressed, because motherhood is perhaps the only unpaid position where failure to show up can result in arrest.”
—Mary Kay Blakely (20th century)