The Glad-Lock Contest Failure
Glad Bags and DeLaurentiis Entertainment co-sponsored a real-life million-dollar "treasure hunt" to coincide with this film's release. At the end of the movie, the cash is still missing, and moviegoers were invited to find the location of the hidden million, using clues provided in the film (the sponsors also emphasized that the money wasn't physically hidden anywhere, lest anyone injure themselves or damage property while searching for the money; the audience just had to guess where the money was hidden). Ticket buyers were even given game cards shaped like American currency—with a photo of Dino De Laurentiis where the President should be. In the end, it was a big disaster for the studio. The film was one of the major flops of the 1980s, not even grossing a million dollars at the box office, specifically, $989,033 which the studio wound up giving to the contest winner, a woman in Bakersfield, California. (Incidentally, the money was hidden in the bridge of the Statue of Liberty's nose).
Read more about this topic: Million Dollar Mystery
Famous quotes containing the words contest and/or failure:
“Theologians should not be ashamed to admit that they cannot enter a contest with such antagonists [the sceptics], and that they do not want to expose the Gospel truths to such an attack. The ship of Jesus Christ is not made for sailing on this stormy sea, but for taking shelter from this tempest in the haven of faith.”
—Pierre Bayle (1647–1706)
“What we’ve got here is a failure to communicate.”
—Donn Pearce, U.S. writer, and Stuart Rosenberg. Camp commandant (Strother Martin)