Tourism
Annually, the people of Midsayap prepares for the grand celebration of the town fiesta popularly known as Halad sa Sto. Niño Festival which is held every third Sunday of January. The Halad Festival, celebrated in honor of the town's patron saint Sr. Sto. Niño, is highlighted by the colorful street dancing and parade competition.
Groups from various towns in Cotabato Province as well as from Cotabato City and neighboring towns of Maguindanao Province troop annually to Midsayap to participate in the contest and try their luck to win the top prize.
The festival gained national recognition when the 2003 Halad champions, all students of Alamada National High School, represented Region XII in the national street dancing competition and won the P1 million grand prize in the Aliwan Fiesta held in May 2003 in Intramuros, Manila. Inspired by their back-to-back wins, the group participated again in the Pamaskong Aliwan Festival in December of that same year and won the P1 million grand prize. Both festivals were part of the Visit Philippines 2003 program of the Department of Tourism.
Read more about this topic: Midsayap, Cotabato
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“In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.”
—Robert Runcie (b. 1921)