Format
Midnight Money Madness was a game show where the contestants were home viewers. American residents over eighteen could enter the contest by text messaging a request, dialing a 1-900 number, or by using the online form. A person could enter up to ten times, regardless of entry method. The official rules detailing charges and entry are located at the show's website. Entries had an equal chance of selection, regardless of the means of entry.If selected, the registrant would be called and become a participant. Participants stayed on the line listening to a recorded message until they either proceeded into the next round of selection or dropped from the participant pool. One person from the final round of selection was chosen to be brought on-air for a question. The on-air contestant had the chance to play the game for cash.
The program was produced by Endemol, more notable for their big-budget game shows and reality programs like Deal or No Deal, 1 vs. 100 and Big Brother. In July 2007, Endemol ventured into another participation TV program with Take the Cake.
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