Marketing Activity
Mid Day's Marketing campaigns are considered to be effective. The MiD DAY’s Bollywood Lunch Contest "MiD DAY’s Bollywood Lunch Contest" won at the IFRA award 2008 and at the Asia Multimedia Publishing Media Awards 2009.
It is a contest driven promotion in which the winning person/reader and the entire office of the same gets to meet a star over a lunch date.
The magazine management has defined a specific target audience for its daily. They terms it as the YUMPI - Young Urban Mobile Professionals across India. Thus the games, puzzles and fun elements of the daily are aimed at creating a connect with the YUMPI.
Zing! - The latest section is a section that talks about "style at work". This section is also another such endeavor to connect with the YUMPIs of the cities the daily is in circulation.
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“Who shall set a limit to the influence of a human being? There are men, who, by their sympathetic attractions, carry nations with them, and lead the activity of the human race. And if there be such a tie, that, wherever the mind of man goes, nature will accompany him, perhaps there are men whose magnetisms are of that force to draw material and elemental powers, and, where they appear, immense instrumentalities organize around them.”
—Ralph Waldo Emerson (1803–1882)