Marketing Activity
Mid Day's Marketing campaigns are considered to be effective. The MiD DAY’s Bollywood Lunch Contest "MiD DAY’s Bollywood Lunch Contest" won at the IFRA award 2008 and at the Asia Multimedia Publishing Media Awards 2009.
It is a contest driven promotion in which the winning person/reader and the entire office of the same gets to meet a star over a lunch date.
The magazine management has defined a specific target audience for its daily. They terms it as the YUMPI - Young Urban Mobile Professionals across India. Thus the games, puzzles and fun elements of the daily are aimed at creating a connect with the YUMPI.
Zing! - The latest section is a section that talks about "style at work". This section is also another such endeavor to connect with the YUMPIs of the cities the daily is in circulation.
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“A worm is as good a traveler as a grasshopper or a cricket, and a much wiser settler. With all their activity these do not hop away from drought nor forward to summer. We do not avoid evil by fleeing before it, but by rising above or diving below its plane; as the worm escapes drought and frost by boring a few inches deeper.”
—Henry David Thoreau (1817–1862)