Advertising
Mann directed the 2002 "Lucky Star" advertisement for Mercedes-Benz, which took the form of a film trailer for a purported thriller featuring Benicio del Toro. Mann also directed the 2008 promotional video for Ferrari's California sports car. In 2009 Mann also directed a commercial for Nike that featured several stylistic cues, most notably the use of "Promontory" from the soundtrack of The Last of the Mohicans.
Read more about this topic: Michael Mann (director)
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)