Overview
Numan's previous three albums had been released on his own record level, Numa Records. However, the disappointing sales of those albums led to Numan closing down the label and signing to IRS Records. Most of the album had, in fact, been recorded before Numan signed with the record label. IRS therefore had little opportunity to make changes to the recorded material, but the label was still able to exert influence on the album's release. Numan wanted to call the album Cold Metal Rhythm after its song of the same name, but IRS believed that the shortened title sounded less negative and more commercial.
Musically, Metal Rhythm represented a move by Numan into a more commercial sound, although it preserved continuity with Numan's previous albums. Metal Rhythm made liberal use of female backing vocals, which Numan had incorporated into his four previous albums; also, the futuristic funk that characterised Numan's previous albums remained on Metal Rhythm, but the programmed beats, hustling vocals and rock power chords gave the album an edgier, more psyched-up vibe. The album's sense of aggression is present lyrically as well as musically; on the liner notes for the album's 1999 re-release, Steve Malins writes that "like Trent Reznor's NIN debut, the persona projected on Metal Rhythm is restless, emotionally unstable, scathing about human frailties and flaws, self loathing about his own." In the songs "This is Emotion", "New Anger" and "Devious", Numan lashes out at the emotional desolation and manipulative personalities he had encountered throughout his career, and "Respect" is rumoured to be about Numan's falling out with Hohokam, a band signed to Numa Records and Numan's support act during the 1984 Berserker tour. Numan himself remarked:
| “ | I must admit that one of my reasons for wanting to get back into the charts was revenge. I wanted to get back at everyone who had put the knife in. In fact the Metal Rhythm album is one of the most aggressive of my career. I poured out my nerves and frustration into my music, making it very psyched-up, raw and uncompromising. | ” |
Metal Rhythm was released in September 1988 and although its edgy, industrial-funk sound met with favour from fans and some positive reviews in the UK music press, it sold poorly. The album charted at #48, while its singles, "New Anger" and "America", charted at #46 and #49 respectively. The album's sales were arguably confounded by the lack of strong promotion and IRS's inappropriate choices of singles. Of the latter, Numan later recalled:
| “ | I think IRS expected to have success with me straight away. I remember the managing director of the UK division, Steve Tannet, leaping around his office when he played the first single from the album, "New Anger". I was happy about his enthusiasm but a little embarrassed at the sight of such a chubby man dancing around. IRS had chosen the title track after listening to the finished album and felt it particularly strong from the very beginning. Steve was full of it, the song was going to be a big hit, it would do this, that and the other. He forgot about that in October when it reached 46 in the UK charts. We were up in his office a few weeks after the release and he said, 'Of course, you chose the wrong single there, we never wanted that one at all.' 'Hello,'I thought, 'Earth calling Tannet.' He flatly denied that he'd chosen the single and danced around his office. It was record company bullshit supreme. | ” |
For its American release, and against Numan's wishes, the record label changed the album's title to New Anger, changed the artwork colour shade from black to blue, remixed several of its tracks and even replaced two tracks ("Respect" and "Young Heart") with tracks originally recorded for Numan's 1984 album Berserker.
Numan would only release two more albums with IRS - The Skin Mechanic (1989), a live album from the Metal Rhythm tour, and the studio album Outland (1991) - before quitting the label and reactivating Numa Records.
Numan supported Metal Rhythm with an 18-date UK live tour (September–October 1988) from which the live album The Skin Mechanic was released in 1989. Culled from two shows at the Dominion Theatre, London in September 1988, The Skin Mechanic charted at UK#55, and was followed by a 1990 video release of the tour.
Read more about this topic: Metal Rhythm