Two-factor Theory
The mere-exposure effect has been explained by a two-factor theory that posits that repeated exposure of a stimulus increases perceptual fluency which is the ease with which a stimulus can be processed. Perceptual fluency, in turn, increases positive affect Studies showed that repeated exposure increases perceptual fluency, confirming the first part of the two-factor theory. Later studies observed that perceptual fluency is affectively positive, confirming the second part of the fluency account of the mere-exposure effect.
Read more about this topic: Mere-exposure Effect
Famous quotes containing the word theory:
“Freud was a hero. He descended to the “Underworld” and met there stark terrors. He carried with him his theory as a Medusa’s head which turned these terrors to stone.”
—R.D. (Ronald David)