Media of China - History

History

The government is heavily involved in the media in the PRC, and the largest media organizations (namely CCTV, the People's Daily, and Xinhua) are agencies of the Party-State: "The first social responsibility and professional ethic of media staff should be understanding their role clearly and being a good mouthpiece. Journalists who think of themselves as professionals, instead of as propaganda workers, are making a fundamental mistake about identity," Hu Zhanfan, the president of CCTV. Media taboos include topics such as the legitimacy of the Communist Party of China, the governance of Tibet, and Falun Gong. Within those restrictions there is a diversity of the media and fairly open discussion of social issues and policy options within the parameters set by the Party.

The diversity in mainland Chinese media is partly because most state media outlets are no longer heavily subsidized by the government, and are expected to pay for themselves through commercial advertising. They can no longer merely serve as mouthpieces of the government, but also need to attract advertising through programming that people find attractive. While the government issues directives defining what can be published, it does not prevent, and in fact encourages outlets to compete for viewers and advertising. Financial incentives are also used to control journalists' behavior.

Government control of information can be ineffective in other ways. Despite government restrictions, much information is gathered either at the local level or from foreign sources and passed on through personal conversations and text messaging. The withdrawal of government media subsidies has caused many newspapers (including some owned by the Communist Party) in tabloids to take bold editorial stands critical of the government, as the necessity to attract readers and avoid bankruptcy has been a more pressing fear than government repression.

In addition, the traditional means of media control have proven extremely ineffective against newer forms of communication, most notably text messaging.

Although the government can and does use laws against state secrets to censor press reports about social and political conditions, these laws have not prevented the press from all discussion of Chinese social issues. Chinese newspapers have been particularly affected by the loss of government subsidies, and have been especially active at gaining readership though must engaging in hard hitting investigative reporting and muckraking. As a result even papers which are nominally owned by the Communist Party are sometimes very bold at reporting social issues. However both commercial pressures and government restrictions have tended to cause newspapers to focus on lurid scandals often involving local officials who have relatively little political cover, and Chinese newspapers tend to lack depth in analysis of political events, as this tends to be more politically sensitive.

Among social issues first reported in the press of mainland China include the AIDS epidemic in Henan province, the unsafe state of mines in mainland China. In addition, the SARS coverup was first revealed by a fax to CCTV which was forwarded to Western news media.