McLibel Case
McDonald's Corporation v Steel & Morris EWHC QB 366, known as "the McLibel case" was an English lawsuit filed by McDonald's Corporation against environmental activists Helen Steel and David Morris (often referred to as "The McLibel Two") over a pamphlet critical of the company. The original case lasted ten years, making it the longest-running case in English history.
A feature-length documentary film, McLibel, was made about the case by Franny Armstrong.
Although McDonald's won two hearings of the case in English courts, the partial nature of the victory, the David-vs-Goliath nature of the case, and the drawn-out litigation embarrassed the company. McDonald's announced that it did not plan to collect the £40,000 award that it was awarded by the courts.
Following the decision, the European Court of Human Rights (ECHR) ruled in Steel & Morris v United Kingdom that the pair had been denied a fair trial, in breach of Article 6 of the European Convention on Human Rights and that their conduct should have been protected by Article 10 of the Convention. The court awarded a judgment of £57,000 against the UK government. McDonald's itself was not involved in, or a party to, this action, as applications to the ECHR are independent cases filed against the relevant state. This judgement, given on 15 February 2005, represented the end of the pair's 20-year battle with McDonald's.
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