McDonaldization
McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm (Ritzer, 2004:553). In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture. McDonaldization thesis in cultural version is a comparatively recent idea of the world wide homogenization of cultures.
Read more about Mcdonaldization.