Max Mosley - March Engineering

March Engineering

"Everything we'd set out to do, we'd done, and there were two of our cars sitting on the front and you could feel the annoyance, the hatred almost, of some of the Grand Prix establishment because we'd pulled it off. It was one of the most extraordinary moments of my life." Mosley, recalling March's first F1 race, the 1970 South African Grand Prix

In 1969, after two large accidents due to breakages on his Lotus car, Mosley decided that "it was evident that I wasn't going to be World Champion" and retired from driving. He was already working with Robin Herd, Alan Rees and Graham Coaker to establish the racing car manufacturer March Engineering where he handled legal and commercial matters. The name March is an acronym based on the initials of the founders; the 'M' stands for Mosley. Like the other founders, Mosley put in £2,500 of capital. His father told him that the company "would certainly go bankrupt, but it would be good experience for a later career."

Mosley played a key role in publicising the new outfit. Although March had few resources and limited experience, the firm announced ambitious plans to enter Formula One, the pinnacle of single-seater racing, in 1970. The team had initially intended to enter a single car, but by the beginning of the season (partly due to deals made by Mosley), the number of March cars entered for their first Formula One race had risen to five. Two of these were run by March's own in-house works team and the rest by customer teams. Mosley also negotiated sponsorship from tyre maker Firestone and oil additive manufacturer STP.

The new operation was initially successful. In Formula One, March cars won three of their first four races. One of these was a world championship race, the 1970 Spanish Grand Prix, won by reigning world champion Jackie Stewart in a customer car run by Tyrrell Racing. As a result, March finished third in the 1970 Constructors' Championship. The factory also sold 40 cars to customers in various lower formulae. Despite these successes, the organisation got into financial difficulty almost immediately. The Formula One operation was costing more than the customer car business was making. The March works team's contract with its lead driver, Chris Amon, was expensive, and Mosley, in his own words, "tried at every opportunity to get rid of him". He reasoned that Stewart's highly competitive customer car was enough to show March in a good light. Amon stayed to the end of the year, but Mosley succeeded in "restructuring" his contract, saving the company some much-needed money. At the end of the season, Mosley successfully demanded full control of the finances, including the factory run by Coaker, who left shortly afterwards. Mosley and Herd borrowed £20,000 from relatives and friends to support the company into its second year. According to Lovell the money came from Mosley's half-brother, Jonathan Guinness.

Tyrrell started making its own cars towards the end of 1970, and March's 1971 program in Formula One was much reduced, with no recognised front-running driver. The Firestone and STP sponsorship was insufficient and Mosley failed to attract a large backer for 1971. Motorsport author Mike Lawrence has suggested that the shortfall forced him into short-term deals, which maintained cashflow, but were not in the best long-term interests of the company. Mosley negotiated a deal for the team to use Alfa Romeo engines in a third car, bringing much needed funding. The engines proved uncompetitive, and his hopes of an ongoing partnership with the Italian automobile manufacturer were not met. Nonetheless, March again finished third in the constructors championship, and works driver Ronnie Peterson, in a Cosworth DFV-powered car, was second in the Drivers' Championship. March's financial woes continued: the company had lost £71,000 at the end of 1971. Mosley and Rees disagreed over how to rectify the situation and Rees left March early in 1972.

March was more successful in selling large numbers of customer cars in the lower formulae. Mosley organised extensive test sessions for the 1971 cars for journalists and drivers, and arranged a successful scheme for drivers to rent cars and engines for the season, rather than buying them outright. Losing money on a deal to supply Jochen Neerpasch, then motorsport manager at Ford, with a Formula Two car paid off when Neerpasch moved to BMW and offered March an exclusive deal in 1972 to use BMW's Formula Two engine. March cars powered by BMW engines won five of the next 11 European Formula Two championships. However, BMW also put pressure on Herd to concentrate on the Formula Two programme. As a result, he spent less time with the Formula One team, where Mosley started to act as a race engineer.

Although March considered quitting Formula One on several occasions, money was always found to support at least one car. Motorsport historian Mike Lawrence credits Mosley with pressing for a six-wheeled March to be built as a draw for sponsors, having seen the popularity with fans of Tyrrell's six-wheeled P34. The resulting March 2-4-0 never competed in Formula One, but generated the required publicity and a Scalextric slotcar model was profitable. Mosley spent much of his time negotiating deals for drivers with sponsorship and was also successful in selling Marches to other Formula One teams, such as Williams and Penske. The cars were rarely frontrunners, although the works team won a single race in both 1975 and 1976. By the end of 1977, Mosley was fed up with the struggle to compete in Formula One with no resources and left to work for FOCA full-time, selling his shares in the company to Herd but remaining as a director. March's involvement in Formula One ended the same year.