Criticism
After the 2003 season, Kenseth's championship became a source of controversy and criticism. Critics of the Sprint Cup points system, most notably Roger Penske, pointed out the flaw in having a driver who won only one race out of 36 winning a championship. Additionally, the fact that Kenseth led the points standings for an unprecedented 33 weeks despite only having the one victory, as well as already having clinched the Sprint Cup title with one week to go in the season (rendering the final race in essence a non-event) led to discussions on how to prevent Kenseth's feat from happening again (by comparison, in 2000, under the same points system, Bobby Labonte had won the Winston Cup championship after leading in points for 25 races, but unlike Kenseth, Labonte also won four races in his championship year).
As a result, 2004 saw the implementation of a new points and playoffs system titled "The Chase for the Nextel Cup" after Winston was replaced as primary sponsor of NASCAR's top series by NEXTEL. In essence, the system created a 10 race playoff, with only the top-10 drivers in points after the first 26 races competing for the championship. Moreover, the system placed an emphasis, and a points premium, on wins. As a result, the term "The Matt Kenseth Rule" was coined to describe NASCAR's adoption of the current points system. NASCAR acknowledged that the 2003 championship outcome was not the driving factor in establishment of The Chase, as it had been researching methods to adjust the points system to put more emphasis on winning races since 2000. However, the coincidence of the commencement of the new format in 2004 and Kenseth's 2003 championship linked the issues, and were even referred to by NASCAR officials in the interviews and press releases following the announcement of the new format.
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