Gameplay
Two contestants competed. On the CBS version, the champion was seated in the upstage (red circle) seat and the opponent was seated in the downstage (green triangle) seat. On the syndicated versions, which had no returning champions, positions were determined by a backstage coin toss. The object was to match the answers of the six celebrity panelists to fill-in-the-blank statements.
The main game was played in two rounds (three on Match Game PM after the first season). The opponent was given a choice of two statements labeled either "A" or "B". Rayburn read the statement and the six celebrities wrote their answers on index cards. After they finished, the contestant verbally gave an answer. Rayburn then asked each celebrity, one at a time beginning in the upper left hand corner of the panel, to respond.
While early questions were similar to the NBC version (e.g., "Every morning, John puts _________ on his cereal"), the questions quickly became more humorous. Comedy writer Dick DeBartolo, who had participated in the 1960s Match Game, contributed broader and saucier questions. Frequently, the statements were written with bawdy, double entendre answers in mind. A classic example: "Did you catch a glimpse of that girl on the corner? She has the world's biggest _________."
Frequently, the audience responded appropriately as Rayburn critiqued the contestant's answer (for the "world's biggest" question, Rayburn might show disdain to an answer such as "fingers" or "bag" and compliment an answer such as "rear end" or "boobs", often also commenting on the audience's approving or disapproving response). The audience usually groaned or booed when a contestant gave a bad answer, whereas they cheered and applauded in approval of a good answer.
The contestant earned one point for each celebrity who wrote down the same answer (or reasonably similar as determined by the judges; for example, "rear end" matched "bottom" or a similar euphemism) up to a maximum of six points for matching everyone. After one contestant played, the second contestant played the other question.
A handful of potential answers were prohibited, the most notable being any synonym for genitalia. In instances where a celebrity gave a censorable answer, the word "Oops!" was superimposed over the index card and the celebrity's mouth, accompanied by a slide whistle muting the spoken response.
Popular questions featured "Dumb Dora" or "Dumb Donald". These questions often began, "Dumb Dora/Donald is/was so dumb..." or "Dumb Dora/Donald is/was REALLY dumb...". To this, the audience would respond en masse, "How dumb is/was he/she?" (a routine taken from The Tonight Show Starring Johnny Carson). Rayburn would finish the question (or, occasionally, deride the audience's lack of unison and make them try the response again). Other common subjects of questions were Superman/Lois Lane, King Kong/Fay Wray, panelists on the show (most commonly Brett Somers), politicians, and Howard Cosell. Questions also often featured characters such as "Ugly Edna" (later "Ugly Ulfrea"), "Horrible Hannah," "Rodney Rotten," and occasionally "Voluptuous Velma".
Rayburn always played the action for laughs, and frequently tried to read certain questions in character, such as "Old Man Periwinkle" or "Old Mrs. Pervis". He also did the same with Confucius or Count Dracula. Regular panelist Charles Nelson Reilly, a Broadway director, often responded with comments such as "I like it when you act" and "That character was really very good. Along with the other two that you do," to the amusement of the audience. Some questions dealt with the fictitious (and often sleazy) country of "Nerdo Crombezia". Another common subject of questions dealt with the world's greatest salesman who could sell anything to anyone.
In the second round, the contestants attempted to match the celebrities whom they had not matched in the first. On the CBS version, the challenger always began round 2 (unless that contestant had matched all six stars; in this situation, the champion selected from the two questions available). This meant that a champion who had only answered one question could be ahead of a challenger who had played both questions, rendering the final question moot. On the syndicated versions, the leader after a round played first in the next round. In case of a tie score, the contestant who had not selected their own question in the previous round made the selection in the tie-breaker round.
The first round questions usually had a number of plausible answers, while the second round questions were generally easier and were usually puns with an obvious or "definitive" answer. For instance, "molars" would be the definitive answer for "Did you hear about the new religious group of dentists? They call themselves the Holy _____."
On Match Game PM, a third round was added after the first season as games proved to be too short to fill the half-hour. Again, the only celebrities who played were those who did not match that contestant in previous rounds, and third round questions tended to be even more "definitive" in their responses.
If the contestants had the same score at the end of the game, the scores were reset to 0-0 and the contestants played one tiebreaker question each, again attempting to match all six celebrities. On Match Game PM (or on the syndicated daytime show if time was running short), a time-saving variant of the tie-breaker was used that reversed the game play. The contestants wrote their answers first on a card in secret, then the celebrities were canvassed to give their answers verbally. Originally, this included regulars Somers, Reilly and Dawson only, but when Dawson left the show, the canvass was expanded to include all six panelists in the usual order. The first celebrity response to match a contestant's answer gave that contestant the victory. If there was still no match (which was rare), the round was replayed with a new question. On the CBS version, the tie-breaker went on until there was a clear winner. If it came to the sudden-death tie-breaker, only the final question (the one that ultimately broke the tie) was kept and aired.
The CBS daytime version had returning champions and the gameplay "straddled" between episodes, meaning episodes often began and ended with games in progress. On this version, champions stayed until they were defeated or won $25,000. Originally, this amount was the network's winnings limit; anything above that amount was forfeited, but the rule was later changed so that although champions retired after winning $25,000, they kept any winnings up to $35,000. During the six-year run of Match Game on CBS, only one champion retired undefeated.
On the daily 1979–1982 syndicated version, two contestants played against each other in two games, and then both retired. The show was timed so that two new contestants appeared each Monday; this was necessary as the tapes of the show were shipped between stations, and weeks could not be aired in any discernible order (a common syndication practice at the time, known as "bicycling"). Usually, three pairs of contestants competed in a total of six games over the five episodes for each week. On Friday episodes which ran short, in order to fill time, audience members played a question similar to those used in the Super Match for a small cash prize.
Episodes of Match Game PM were self-contained, with two new contestants appearing each week.
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