Paris
In 1903, Margaretha moved to Paris, where she performed as a circus horse rider, using the name Lady MacLeod, much to the disapproval of the Dutch MacLeods. Struggling to earn a living, she also posed as an artist's model.
By 1905, Mata Hari began to win fame as an exotic dancer. She was a contemporary of dancers Isadora Duncan and Ruth St. Denis, leaders in the early modern dance movement, which around the turn of the 19th to 20th century looked to Asia and Egypt for artistic inspiration. Critics would later write about this and other such movements within the context of Orientalism. Gabriel Astruc became her personal booking agent.
Promiscuous, flirtatious, and openly flaunting her body, Mata Hari captivated her audiences and was an overnight success from the debut of her act at the Musée Guimet on 13 March 1905. She became the long-time mistress of the millionaire Lyon industrialist Émile Étienne Guimet, who had founded the Musée. She posed as a Java princess of priestly Hindu birth, pretending to have been immersed in the art of sacred Indian dance since childhood. She was photographed numerous times during this period, nude or nearly so. Some of these pictures were obtained by MacLeod and strengthened his case in keeping custody of their daughter.
Mata Hari brought this carefree provocative style to the stage in her act, which garnered wide acclaim. The most celebrated segment of her act was her progressive shedding of clothing until she wore just a jeweled bra and some ornaments upon her arms and head. She was seldom seen without a bra as she was self-conscious about being small-breasted. She wore a bodystocking for her performances that was similar in color to her own skin.
Although Mata Hari's claims about her origins were fictitious, this was common practice for entertainers of that era. Her act was spectacularly successful because it elevated exotic dance to a more respectable status, and so broke new ground in a style of entertainment for which Paris was later to become world famous. Her style and her free-willed attitude made her a very popular woman, as did her eagerness to perform in exotic and revealing clothing. She posed for provocative photos and mingled in wealthy circles. At the time, as most Europeans were unfamiliar with the Dutch East Indies and thus thought of Mata Hari as exotic, it was assumed her claims were genuine.
By about 1910, myriad imitators had arisen. Critics began to opine that the success and dazzling features of the popular Mata Hari were due to cheap exhibitionism and lacked artistic merit. Although she continued to schedule important social events throughout Europe, she was held in disdain by serious cultural institutions as a dancer who did not know how to dance.
Mata Hari was also a successful courtesan, though she was known more for her sensuality and eroticism rather than for striking classical beauty. She had relationships with high-ranking military officers, politicians, and others in influential positions in many countries. Her relationships and liaisons with powerful men frequently took her across international borders. Prior to World War I, she was generally viewed as an artist and a free-spirited bohemian, but as war approached, she began to be seen by some as a wanton and promiscuous woman, and perhaps a dangerous seductress.
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