Mass Surveillance - Commercial Mass Surveillance

Commercial Mass Surveillance

As a result of the digital revolution, many aspects of life are now captured and stored in digital form. Concern has been expressed that governments may use this information to conduct mass surveillance on their populations. Commercial mass surveillance often makes use of copyright laws and "user agreements" to obtain (typically uninformed) 'consent' to surveillance from consumers who use their software or other related materials. This allows gathering of information which would be technically illegal if performed by government agencies. This data is then often shared with government agencies - thereby - in practice - defeating the purpose of such privacy protections.

One of the most common forms of mass surveillance is carried out by commercial organizations. Many people are willing to join supermarket and grocery loyalty card programs, trading their personal information and surveillance of their shopping habits in exchange for a discount on their groceries, although base prices might be increased to encourage participation in the program. Since a significant proportion of purchases are carried out by credit or debit cards, which can also be easily tracked, it is questionable whether loyalty cards provide any significant additional privacy threat.

Through programs like Google's AdSense, OpenSocial and their increasing pool of so-called "web gadgets", "social gadgets" and other Google-hosted services many web sites on the Internet are effectively feeding user information about sites visited by the users, and now also their social connections, to Google. Facebook also keep this information, although its acquisition is limited to page views within Facebook. This data is valuable for authorities, advertisers and others interested in profiling users, trends and web site marketing performance. Google, Facebook and others are increasingly becoming more guarded about this data as their reach increases and the data becomes more all inclusive, making it more valuable.

New features like geolocation give an even increased admission of monitoring capabilities to large service providers like Google, where they also are enable to track one's physical movements while users are using mobile devices, especially those which are syncing without any user interaction. Google's Gmail service is increasingly employing features to work as a stand-alone application which also might activate while a web browser is not even active for synchronizing; a feature mentioned on the Google I/O 2009 developer conference while showing the upcoming HTML5 features which Google and others are actively defining and promoting.

In 2008 at the World Economic Forum in Davos, Google CEO Eric Schmidt, said: "The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a 'huge revolution'". At the 2010 Mobile World Congress in Barcelona, February 16, Google presented their vision of a new business model for mobile operators and trying to convince mobile operators to embrace location-based services and advertising. With Google as the advertising provider, it would mean that every mobile operator using their location-based advertising service would be revealing the location of their mobile customers to Google.

Organizations like the Electronic Frontier Foundation are constantly informing users on the importance of privacy, and considerations about technologies like geolocation.

Computer company Microsoft patented in 2011 a product distribution system with a camera or capture device that monitors the viewers that consume the product, allowing the provider to take "remedial action" if the actual viewers do not match the distribution license.