Purposes
Mass media encompasses much more that just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games.
- Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).
Read more about this topic: Mass Media
Famous quotes containing the word purposes:
“There has been and always will be plenty of arguments about the usefulness and harm of the spreading of the Bible. In my view the Bible will continue to cause harm when used in a dogmatic and fantastic manner; it will do good when used for didactic purposes and with sensitivity.”
—Johann Wolfgang Von Goethe (1749–1832)
“To be President of the United States, sir, is to act as advocate for a blind, venomous, and ungrateful client; still, one must make the best of the case, for the purposes of Providence.”
—John Updike (b. 1932)
“Researchers, with science as their authority, will be able to cut [animals] up, alive, into small pieces, drop them from a great height to see if they are shattered by the fall, or deprive them of sleep for sixteen days and nights continuously for the purposes of an iniquitous monograph.... “Animal trust, undeserved faith, when at last will you turn away from us? Shall we never tire of deceiving, betraying, tormenting animals before they cease to trust us?””
—Colette [Sidonie Gabrielle Colette] (1873–1954)