Mass communication is the academic study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.
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Famous quotes containing the word mass:
“For half a mile from the shore it was one mass of white breakers, which, with the wind, made such a din that we could hardly hear ourselves speak.... This was the stormiest sea that we witnessed,—more tumultuous, my companion affirmed, than the rapids of Niagara, and, of course, on a far greater scale. It was the ocean in a gale, a clear, cold day, with only one sail in sight, which labored much, as if it were anxiously seeking a harbor.... It was the roaring sea, thalassa exeessa.”
—Henry David Thoreau (1817–1862)