Mass communication is the academic study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.
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“The most dangerous aspect of present-day life is the dissolution of the feeling of individual responsibility. Mass solitude has done away with any difference between the internal and the external, between the intellectual and the physical.”
—Eugenio Montale (1896–1981)
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