Mass communication is the academic study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.
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“As a rule, all heroism is due to a lack of reflection, and thus it is necessary to maintain a mass of imbeciles. If they once understand themselves the ruling men will be lost.”
—Ernest Renan (1823–1892)
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