Personal Life
Bethune stood five feet four inches tall and cut a matronly figure even in her 30s. Unlike other black personalities who were effective in part for their lighter skin, Bethune was notable for how dark her skin actually was; she was often described as "ebony" in complexion. She carried a cane with her, not for support but for effect. She said it gave her "swank". She was a teetotaler and preached temperance for African Americans, taking opportunities to chastise drunken blacks she encountered in public. Bethune stated more than once that the school and the students in Daytona were her first family and that her son and extended family came second. Her students often referred to her as "Mama Bethune."
Her effectiveness in getting what she wanted was duly noted throughout her life. Dr. Robert Weaver, who served with her on Roosevelt's Black Cabinet said of her, "She had the most marvelous gift of effecting feminine helplessness in order to attain her aims with masculine ruthlessness." But when a white Daytona resident threatened Bethune's students who walked in front of his home with a Winchester rifle, Bethune made it a priority to assuage his anger. The director of the McLeod Hospital recalled that, "Mrs. Bethune treated him with courtesy and developed such goodwill in him that we found him protecting the children and going so far as to say, 'If anybody bothers old Mary, I will protect her with my life.'"
Self-sufficiency was a high priority throughout her life. Bethune invested in several businesses in her life including the Pittsburgh Courier, a black newspaper, and several life insurance companies, one of which she began: Central Life Insurance of Florida. When blacks were not allowed to visit the beach, she and several other business owners invested in Paradise Beach, purchasing a 2-mile (3.2 km) stretch of beach and the surrounding properties, splitting it up and selling it to black families, and allowing white families to visit. Paradise Beach was later renamed to Bethune-Volusia Beach. She also was a part of the Welricha Motel in Daytona, of which she was one-fourth owner.
Read more about this topic: Mary McLeod Bethune
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