Martha's Vineyard - Tourism and Culture

Tourism and Culture

The Vineyard grew as a tourist destination primarily because of its very pleasant summer weather (during summers, the temperature rarely breaks 32°C / 90°F) and many beautiful beaches. It is primarily a place where people go to relax. Most social life and activity takes place at people's houses, not in the very small towns.

During the whaling era, wealthy Boston sea captains and merchant traders often created estates on Martha's Vineyard with their trading profits. Today, the Vineyard has become one of the Northeast's most prominent summering havens, having attracted numerous celebrity regulars.

The island now boasts a year-round population of about 15,000 people in six towns; in summer, the population swells to 100,000 residents, with more than 25,000 additional short-term visitors coming and going on the ferries during the summer season. The most crowded weekend is July 4, followed by the late-August weekend of the Agricultural Fair. In general, the summer season runs from June through Labor Day weekend, coinciding with the months most American children are not in school.

In 1985, the two islands of Martha's Vineyard and Chappaquiddick Island were included in a new American Viticultural Area designation for wine appellation of origin specification: Martha's Vineyard AVA. Wines produced from grapes grown on the two islands can be sold with labels that carry the Martha's Vineyard AVA designation. Martha's Vineyard was the home to the winemaker Chicama Vineyards in West Tisbury, though it closed after 37 years on August 10, 2008.

Other popular attractions include the annual Grand Illumination (see also here) in Oak Bluffs; the Martha's Vineyard Film Society which screens independent and world cinema all year long; the Martha's Vineyard Film Festival which runs its Summer Film Series and Cinema Circus every Wednesday in July and August, the second week in August, The Run&Shoot Filmworks Martha's Vineyard African-American Film Festival

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