Martha Stewart - Current Projects

Current Projects

Following her release from prison in March 2005, Stewart launched a highly publicized comeback, and was once again involved in Martha Stewart Living. Offerings of her company's Martha Stewart Everyday line at Kmart were expanded to include a new line of ready-made home furnishings, and its mass market interior paint line became available at the larger Sears stores. However, the most heavily promoted aspect of her comeback was in television. Stewart returned to daytime television with The Martha Stewart Show and appeared in an adapted version of The Apprentice (called The Apprentice: Martha Stewart). Both shows premiered in September 2005, and both were produced by Mark Burnett. The Martha Stewart Show was moved to the Hallmark Channel before its seventh season. It was cancelled in May 2012 due to low ratings.

However, New York Magazine reported in 2011 that Martha Stewart Living had only managed to make a profit in one of the previous eight years. Her prime time Apprentice spin-off received poor ratings, which some attribute to popular dislike for the opportunistic tone of the network's massive promotional campaign and to NBC's slotting the show up against the hit drama Lost. The Apprentice: Martha Stewart was not renewed for a second season.

In October 2005, Stewart also released a new book called The Martha Rules on starting and managing a new business, and a month later her company released Martha Stewart Baking Handbook. In October 2006, Martha Stewart's Homekeeping Handbook, a reference book about looking after your house, was published by Clarkson Potter. She also is a regular contributor of cooking, gardening, and crafts segments on NBC's Today show. Stewart's daily talk show was nominated in six categories for the 33rd Daytime Emmy Awards in 2006, including Best Host and Best Show.

MSLO launched a line of houses that carry her name to be built by KB Home, initially in Cary, North Carolina and various other locations nationwide. The first homes, which were inspired by Stewart's homes in New York and Mount Desert Island in Maine, were completed in early 2006. Ultimately 650 homes are planned with prices from low $200,000 to mid-$400,000s. A line of paper-based crafts for EK Success is also in development. In September 2007, she launched an upscale line of homewares for Macy's, which was the largest brand launch in Macy's history. Appearing in commercials for the line, Stewart stated she has designed more than 2,000 items exclusively for Macy's. The line includes bedding, bath, cookware and dinnerware. In addition to television and merchandising, MSLO launched a 24-hour satellite radio channel with Sirius in November 2005, on which Stewart currently hosts a weekly call-in show.

Stewart also made a special appearance on the comedy-drama series, Ugly Betty, in the November 16, 2006 episode "Four Thanksgivings and a Funeral", in which she gave her friend Wilhelmina Slater (played by Vanessa Williams) tips on how to prepare a turkey. Justin Suarez (played by Mark Indelicato) is a fan of Stewart.

In July 2006, Martha Stewart Living Omnimedia announced a multi-year agreement with FLOR, Inc., the eco-friendly manufacturer of high-style modular floor coverings, to manufacture and market a new line of Martha Stewart-branded carpet tiles. The Martha Stewart Floor Designs by FLOR line debuted in 2007 with the distinctive design and color palette associated with the Martha Stewart brand. The agreement with FLOR was part of the Martha Stewart organization's growing home furnishings program, which includes a wide range of products such as furniture with Bernhardt, wall color with Lowe's, and floor coverings with FLOR.

On September 14, 2007, Martha Stewart Living Omnimedia announced that it inked a partnership with E & J Gallo Winery to produce a wine brand with label "Martha Stewart Vintage" (for sale in 6 cities, January, at $15). 15,000 cases to be sold include: 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvignon and 2006 Sonoma County Merlot (for Atlanta, Boston, Charlotte, North Carolina, Denver, Phoenix, and Portland, Oregon). Martha Stewart also signed a contract with Costco to offer frozen and fresh food (label – Kirkland Signature).

In July 2008, Craft items under the names "Martha Stewart Celebrate" and "Martha Stewart Create", two divisions of Martha Stewart Living Omnimedia, premiered in Wal-Mart stores. The deal came about in part due to the closing of more than 600 K-Mart stores in the U.S. In a move from broadcast television to cable, on January 26, 2010, Hallmark Channel and Martha Stewart Living Omnimedia announced a multi-year strategic partnership. The award-winning, popular daytime series, "The Martha Stewart Show" would move to the Hallmark Channel in September 2010. Following the flagship program, Hallmark concluded it would air multi-hour blocks of exclusive MSLO developed programming. In 2011, she will have a new show titled "Martha Bakes" on the Hallmark Channel.

Stewart will begin her acting debut on the long running NBC legal drama, Law & Order: Special Victims Unit. Stewart will play a private school headmaster in an episode titled "Learning Curve," scheduled to air in April 2012.

In Fall 2012, the TV series 'Cooking School’ is expected to debut on PBS. Each weekly 30-minute episode will cover a cooking technique. It is based on her book of the same name.