Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Read more about Marketing Strategy: Developing A Marketing Strategy, Types of Strategies, Strategic Models, Real-life Marketing
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“The best strategy in life is diligence.”
—Chinese proverb.