Marketing Plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Read more about Marketing Plan:  The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools

Famous quotes containing the word plan:

    “I deplore my shortcomings, but plan to keep them.”
    —Mason Cooley (b. 1927)