Market Garden - Alternative Lifestyle

Alternative Lifestyle

Market gardening has in recent decades become an alternative business and lifestyle choice for individuals who wish to "return to the land", because the business model and niche allow a smaller start-up investment than conventional commercial farming, and generally offers a viable market (in microeconomics basic or staple foods are considered as necessities and have highly inelastic demand curves meaning that consumers will buy them in relatively constant quantities even if prices or incomes vary), especially with the recent popularity of organic and local food. It is in some instances considered hobby farming, although market gardening is a recognized type of farming with a distinct business model that can be significantly profitable and sustainable. Although in some cases the distinction may be arguable, market gardening should not be confused with the efforts of amateur gardeners, who sometimes sell from home or at markets, as an extension of their pastime.

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