Advertising Career
Wahlberg first displayed his physique in the Good Vibrations music video and most prominently in a series of underwear ads for Calvin Klein shot by Herb Ritts, following it with Calvin Klein television advertisements. Magazine and television promotions would sometimes feature Mark exclusively or accompanied by model Kate Moss. Annie Leibovitz also shot a famous session of Mark Wahlberg in underwear for Vanity Fair's annual Hall of Fame issue. He also made a workout video titled The Marky Mark Workout: Form... Focus... Fitness (ISBN 1-55510-910-1).
In 2012, he launched a line of sports nutrition supplements called "Marked".
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