Mario Cipollini - Lifestyle

Lifestyle

Cipollini's powerful performances sometimes risked being eclipsed by his flamboyant manner and lifestyle. His height, looks and mane of hair earned him the nickname "Lion King", and he adopted other names, including "Super Mario" and "Mario the Magnificent." His wardrobe consisted of hundreds of suits, ties and shoes, many of which he never wore. In 2002 he was arrested for motorpacing on an Italian autostrada. He commented that it was the only place where he could safely get up to top speed for training. He responded to criticisms by claiming that he helped generate coverage for his sponsors, and that it was all part of his showmanship.

Cipollini, despite being married through much of his career, was regarded as a sex symbol and rumored to be a womaniser. He did little to dispel these notions with comments such as, "If I weren't a professional cyclist, I'd be a porn star".

Daniel Coyle's book Lance Armstrong's War says Cipollini's profile was little more than a decoy. The intent was that competitors would find themselves distracted by the constant media coverage of Cipollini, and demoralised by the impression that he could party all night and beat them the next morning.

Despite this boisterous public image, Cipollini could often be quite humble regarding his fellow cyclists. After breaking Alfredo Binda's record for Giro stage wins he remarked he would have been happy "just to polish shoes." Reacting to the 2004 death of Marco Pantani, Cipollini said, "I am devastated. It's a tragedy of enormous proportions for everyone involved in cycling. I'm lost for words."