Merchandising
Four children's books, written by Maggie Groening (after whom Maggie was named) and illustrated by Matt Groening, entitled Maggie Simpson's Book of Animals, Maggie Simpson's Counting Book, Maggie Simpson's Book of Colors and Shapes and Maggie Simpson's Alphabet Book were released on September 12, 1991. Other merchandise includes dolls, posters, figurines, jigsaw puzzles, and T-shirts. Maggie was made into an action figure as part of the World of Springfield toy line, and was released in the wave one playset "Living Room", featuring her and Marge in the living room of the Simpsons house. Maggie has appeared in commercials for Burger King, Butterfinger, C.C. Lemon, Domino's Pizza, Ramada Inn and Subway.
Maggie has appeared in other media relating to The Simpsons. She is a character in every one of The Simpsons video games, including the most recent, The Simpsons Game. Alongside the television series, Maggie regularly appears in issues of the Simpsons comics, which were first published on November 29, 1993 and are still issued monthly. Maggie also plays a role in The Simpsons Ride, launched in 2008 at Universal Studios Florida and Hollywood. Maggie starred in the 3D short-film The Longest Daycare, which was shown in theaters before Ice Age: Continental Drift in 2012.
On April 9, 2009, the United States Postal Service unveiled a series of five 44 cent stamps featuring Maggie and the four other members of the Simpson family. They are the first characters from a television series to receive this recognition while the show is still in production. The stamps, designed by Matt Groening, were made available for purchase on May 7, 2009. In a USPS poll, Maggie's stamp was voted the most popular of the five.
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