Macintosh Centris

Macintosh Centris

Macintosh Centris is a line of Macintosh computers, introduced in 1993, that were built around the Motorola 68LC040 and 68040 CPUs. The name was chosen to indicate that the consumer was selecting a Macintosh in the center of Apple's product line: lower performance (and price) than the Quadra computers, but higher performance (and price) than the Performa computers of the time. The name echoes other "neoclassical" prestige branding trends introduced at the time such as Lexus and Acura.

The name was used for the Centris 610 and Centris 650, which were introduced in March 1993. It was also used a few months later for the Centris 660AV.