Philanthropy and Business Ventures
In 2001, Fiasco co-founded 1st & 15th Entertainment with Charles "Chilly" Patton. 1st & 15th is an independent record label separate from Atlantic Records named after the traditional twice-monthly paycheck dates. Although his albums are released by Atlantic since he is under contract with them, most of his works are usually produced by 1st & 15th and its in house producers. Although Fiasco was initially to serve as vice-president, he became CEO after Patton was convicted on drug charges. Fiasco and singer Matthew Santos were two of the most recognizable signed artists. In November 2009, Fiasco announced he would discontinue the 1st & 15th label: "It was just such a 'this isn't right for you right now. This isn't gonna work for you right now. You need to be focused on you. Do you really want that, do you really have the capacity to do it?'"
In 2005, he founded Righteous Kung-Fu, a company that designs fashions, sneakers, toys, video games, comic books, and graphics for album covers and skateboard decks. Fiasco also runs a fashion line out of Righteous Kung-Fu called Trilly & Truly. He has sponsored a skateboard team and has endorsements from DGK Skateboards. In January 2006, Fiasco signed with major footwear and apparel corporation Reebok, becoming part of the "O.G" marketing campaign where rap artists such as Lil Wayne and Mike Jones designed their own personal colorway of the Reebok "O.G" model.
In 2009, Fiasco performed in The People Speak, a documentary feature film that employs musical performances of the letters, diaries, and speeches of everyday Americans, based on historian Howard Zinn's A People's History of the United States. On January 7, 2010, Fiasco joined musician Kenna, actress Jessica Biel, and other celebrities and activists for an expedition to the top of Mount Kilimanjaro called Summit on the Summit to raise awareness of the billions of people worldwide who lack access to sanitary drinking water. On January 20, 2010, Fiasco released a track called "Resurrection" with Kenna in response to the 2010 Haiti earthquake. The song, part of a compilation released through the charity Music for Relief, aimed to encourage donations for immediate relief and long-term recovery following the disaster.
Read more about this topic: Lupe Fiasco
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