Program Management
Across the globe loyalty programs are increasingly finding the need to outsource strategic and operational aspects of their programs, given the size and complexity a loyalty program entails. Program managers are typically agencies with specialist skills in loyalty consulting, creative and communication, data analytics, loyalty software, and back end operations. The advent of Web 2.0 and SaaS online-based services has provided lower-cost options for small businesses to offer and manage their own loyalty programs. Moreover, there are many free and open source alternatives to manage user awards and incentives.
Loyalty cards are becoming mobile (i.e. Cardmobili, Loopt, and Nokadi).
Read more about this topic: Loyalty Program
Famous quotes containing the words program and/or management:
“[T]he minister preached a sermon on Jonah and the whale, at the end of which an old chief arose and declared, “We have heard several of the white people talk and lie; we know they will lie, but this is the biggest lie we ever heard.””
—Administration in the State of Miss, U.S. public relief program (1935-1943)
“The care of a house, the conduct of a home, the management of children, the instruction and government of servants, are as deserving of scientific treatment and scientific professors and lectureships as are the care of farms, the management of manure and crops, and the raising and care of stock.”
—Catherine E. Beecher (1800–1878)