Program Management
Across the globe loyalty programs are increasingly finding the need to outsource strategic and operational aspects of their programs, given the size and complexity a loyalty program entails. Program managers are typically agencies with specialist skills in loyalty consulting, creative and communication, data analytics, loyalty software, and back end operations. The advent of Web 2.0 and SaaS online-based services has provided lower-cost options for small businesses to offer and manage their own loyalty programs. Moreover, there are many free and open source alternatives to manage user awards and incentives.
Loyalty cards are becoming mobile (i.e. Cardmobili, Loopt, and Nokadi).
Read more about this topic: Loyalty Program
Famous quotes containing the words program and/or management:
“Wags try to invent new stories to tell about the legislature, and end by telling the old one about the senator who explained his unaccustomed possession of a large roll of bills by saying that someone pushed it over the transom while he slept. The expression “It came over the transom,” to explain any unusual good fortune, is part of local folklore.”
—For the State of Montana, U.S. public relief program (1935-1943)
“This we take it is the grand characteristic of our age. By our skill in Mechanism, it has come to pass, that in the management of external things we excel all other ages; while in whatever respects the pure moral nature, in true dignity of soul and character, we are perhaps inferior to most civilised ages.”
—Thomas Carlyle (1795–1881)