Program Management
Across the globe loyalty programs are increasingly finding the need to outsource strategic and operational aspects of their programs, given the size and complexity a loyalty program entails. Program managers are typically agencies with specialist skills in loyalty consulting, creative and communication, data analytics, loyalty software, and back end operations. The advent of Web 2.0 and SaaS online-based services has provided lower-cost options for small businesses to offer and manage their own loyalty programs. Moreover, there are many free and open source alternatives to manage user awards and incentives.
Loyalty cards are becoming mobile (i.e. Cardmobili, Loopt, and Nokadi).
Read more about this topic: Loyalty Program
Famous quotes containing the words program and/or management:
“In former years it was said that at three o’clock in the afternoon all sober persons were rounded up and herded off the grounds, as undesirable. The tradition of insobriety is still carefully preserved.”
—For the State of Vermont, U.S. public relief program (1935-1943)
“No officer should be required or permitted to take part in the management of political organizations, caucuses, conventions, or election campaigns. Their right to vote and to express their views on public questions, either orally or through the press, is not denied, provided it does not interfere with the discharge of their official duties. No assessment for political purposes on officers or subordinates should be allowed.”
—Rutherford Birchard Hayes (1822–1893)