On-line Loyalty Programs
Recently there has been a move away from traditional magnetic card, stamp or punchcard based schemes to online loyalty programs. While these schemes vary, the common element is a push toward eradication of a traditional card, in favour of an electronic equivalent. The choice of medium is often a QR code. One prominent example is the US-based Punchd, which became part of Google in 2011. Others, like MazeCard, have offered similar programs in other continents.
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Famous quotes containing the words loyalty and/or programs:
“As we try to change, we will discover within us a fierce struggle between our loyalty to that battle-scarred victim of his own childhood, our father, and the father we want to be. We must meet our childhood father at close range: get to know him, learn to forgive him, and somehow, go beyond him.”
—Augustus Y. Napier (20th century)
“Short of a wholesale reform of college athletics—a complete breakdown of the whole system that is now focused on money and power—the women’s programs are just as doomed as the men’s are to move further and further away from the academic mission of their colleges.... We have to decide if that’s the kind of success for women’s sports that we want.”
—Christine H. B. Grant, U.S. university athletic director. As quoted in the Chronicle of Higher Education, p. A42 (May 12, 1993)