Los Angeles Memorial Coliseum - History - Renovations

Renovations

For many years the Coliseum was capable of seating over 100,000 spectators. In 1964 the stadium underwent its first major renovation in over three decades. Most of the original pale green wood-and-metal bench seating was replaced by individual theater-type chairs of dark red, beige, and yellow; these seats remain in place today, though the yellow color was eliminated in the 1970s. The seating capacity was reduced to approximately 93,000.

The Coliseum was somewhat problematic as an NFL venue. At various times in its history, it was either the largest or one of the largest stadiums in the NFL. However, its large size made it difficult to sell out. Since the NFL's blackout rule barred games from being shown locally unless they were sold out 72 hours before kickoff, this meant Rams (and later Raiders) games were often blacked out in Southern California. Additionally, the Coliseum was so spread out that even crowds of 60,000 looked sparse. Partly due to this, from 1964 to the late 1970s it was common practice to shift the playing field to the closed end of the stadium and install end zone bleachers in front of the peristyle, limiting further the number of seats available for sale. For USC-UCLA and USC-University of Notre Dame games, which often attracted crowds upward of 90,000, the bleachers were moved eastward and the field was re-marked in its original position. When a larger east grandstand was installed in 1977-1978 at the behest of Rams owner Carroll Rosenbloom, the capacity was just 71,500. With the upcoming 1984 Summer Olympic Games, a new track was installed and the playing field permanently placed inside it. However, the combination of the stadium's large, relatively shallow design, along with the presence of the track between the playing field and the stands, meant that some of the original end zone seats were essentially away from the field by the equivalent length of another football field. To address these and other problems, the Coliseum underwent a $15 million renovation before the 1993 football season which included the following:

• The field was lowered by 11 feet (3.4 m) and fourteen new rows of seats replaced the running track, bringing the first row of seats closer to the playing field (a maximum distance of 54 feet (16.5 m) at the eastern 30 yard-line).
• A portable seating section was built between the eastern endline and the peristyle bleachers (the stands are removed for concerts and similar events).
• The locker rooms and public restrooms were modernized.
• The bleachers were replaced with individual seating.

Additionally, for Raiders home games, tarpaulins were placed over seldom-sold sections, reducing seating capacity to approximately 65,000. The changes were anticipated to be the first of a multi-stage renovation designed by HNTB that would have turned the Coliseum into a split-bowl stadium with two levels of mezzanine suites (the peristyle end would have been left as is). After the 1994 Northridge earthquake, however, $93 million was required from government agencies (including the Federal Emergency Management Agency) to repair earthquake damage, and the renovations demanded by the Raiders were put on hold indefinitely. The Raiders then redirected their efforts toward a proposed stadium at Hollywood Park in Inglewood before electing to move back to the Oakland-Alameda County Coliseum prior to the 1995 season. The last element of the Northridge earthquake repairs was the replacement of the condemned press box with a new press box in 1995.

In August 2011, construction began on the Coliseum's west end on a new 6,000 square-foot high-definition video scoreboard, accompanying the existing video scoreboard on the peristyle (east end) of the stadium. The video scoreboard officially went into operation on September 3, 2011, at USC football's home opener versus the University of Minnesota, with the game being televised on ABC.