Activism
Looney sometimes makes his opposition to American marijuana prohibition apparent in the games that he designs, slipping in various references to marijuana and its attendant culture. These include the players' ability to legalize marijuana through timeline manipulation in Chrononauts, or the clock reading 4:20 that can be seen on one Fluxx card. More recently, the company has published Stoner Fluxx, a variant of the popular game that is an overt celebration of pot and the fight to legalize its consumption in the USA. Their first run of Stoner Fluxx was published under the Looney Labs banner, but the desire to keep the main company more "family-friendly" has prompted the Looneys to create an imprint company, Fully Baked ideas, for future release of Stoner Fluxx and other "adult-oriented games". To date, this also includes one future project, tentatively titled Drinking Fluxx.
Read more about this topic: Looney Labs