London Underground - Design and The Arts

Design and The Arts

TfL's Tube map and "roundel" logo are instantly recognisable by any Londoner, almost any Briton and many people around the world. It has become a major pop culture symbol.

TfL licenses the sale of clothing and other accessories featuring its graphic elements and it takes legal action against unauthorised use of its trademarks and of the Tube map. Nevertheless, unauthorised copies of the logo continue to crop up worldwide.

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    For I choose that my remembrances of him should be pleasing, affecting, religious. I will love him as a glorified friend, after the free way of friendship, and not pay him a stiff sign of respect, as men do to those whom they fear. A passage read from his discourses, a moving provocation to works like his, any act or meeting which tends to awaken a pure thought, a flow of love, an original design of virtue, I call a worthy, a true commemoration.
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