Advertising Career
At a Cleveland-based advertising agency she co-founded, Wyse Advertising; she came up with a tagline for a small Orrville, Ohio company called The J.M. Smucker Co. that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967. She also suggested the small retail chain called Bed and Bath would fare better as Bed, Bath & Beyond.
Lois Wyse opened the New York City office of Wyse advertising in 1966. She worked for a wide range of clients on campaigns including American Express and Revlon.
Read more about this topic: Lois Wyse
Famous quotes containing the words advertising and/or career:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“I began my editorial career with the presidency of Mr. Adams, and my principal object was to render his administration all the assistance in my power. I flattered myself with the hope of accompanying him through [his] voyage, and of partaking in a trifling degree, of the glory of the enterprise; but he suddenly tacked about, and I could follow him no longer. I therefore waited for the first opportunity to haul down my sails.”
—William Cobbett (1762–1835)