Mobile Messaging
Mobile messaging plays an essential role in LBS. Messaging, especially SMS, has been used in combination with various LBS applications, such as location-based mobile advertising. SMS is still the main technology carrying mobile advertising / marketing campaigns to mobile phones. A classic example of LBS applications using SMS is the delivery of mobile coupons or discounts to mobile subscribers who are near to advertising restaurants, cafes, movie theatres. The Singaporean mobile operator MobileOne carried out such an initiative in 2007 that involved many local marketers, what was reported to be a huge success in terms of subscriber acceptance.
Companies offering location-based messaging (sometimes referred to as "geo-messaging") include The Coupons App (US), Central (International), Zhiing (international), BluePont (US), Loopt (US), Dodgeball (US) and GeoMe (Spain).
Read more about this topic: Location-based Service
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