This list of U.S. makes up the advertising slogans, currently and formerly used by U.S. states. Most states establish such slogans for the promotion of tourism. These slogans are occasionally included on state-issued automobile license plates and the U.S. Mint 50 State Quarters coinage.
There is a separate list of U.S. state mottos and list of U.S. state nicknames.
| State | Slogan |
|---|---|
| Alabama | Share The Wonder |
| Alabama the beautiful | |
| Sweet Home Alabama | |
| Alaska | North to the Future |
| Arizona | The Grand Canyon State (also on its license plate) |
| Arkansas | The Natural State (also on its license plate) |
| (formerly) Land of Opportunity | |
| California | The Golden State |
| Find Yourself Here | |
| Colorado | Colorful Colorado (license plates 1950-1955, 1958–1959, 1973–1974) |
| Enter a Higher State | |
| Pike's Peak or Bust (1858–1861) | |
| Rocky Mountain High (state song written 1973) | |
| Where the Columbines Grow (state song written 1896) | |
| Connecticut | |
| CONNECTicut (Used in vacation promotions) | |
| (former) We're full of surprises (later Full of Surprises) (still used on Connecticut Welcomes You signs) | |
| You Belong in ConneCTicut | |
| (formerly) Better yet, Connecticut | |
| Delaware | It's Good Being First (Delaware was first state to ratify the Constitution) |
| (formerly) Small Wonder | |
| (formerly) Smaller, Faster, Smarter. | |
| District of Columbia | The American Experience |
| Taxation without Representation (also on its license plates) |
|
| (formerly) Celebrate & Discover | |
| Florida | Sunshine State (formerly The Land of Good Living) |
| Georgia | Georgia on My Mind (also its state song) (alternately, on Georgia welcome signs, it is We're glad Georgia's on your mind) |
| Hawaii | The Islands of Aloha |
| Idaho | Great Potatoes. Tasty Destinations. |
| (formerly) Famous Potatoes (also on its license plate) |
|
| Illinois | Mile After Magnificent Mile |
| Right Here. Right Now. | |
| The Land of Lincoln | |
| Iowa | Life Changing |
| Fields of Opportunities
(formerly) You make me smile |
|
| Indiana | Restart Your Engines (cf. start your engines at the Indianapolis 500) (formerly) Enjoy Indiana |
| Crossroads of America | |
| Kansas | There's No Place Like Home (cf. the ruby slippers in The Wizard of Oz) |
| Kansas, as big as you think | |
| (formerly) Simply Wonderful | |
| (formerly) Land of Ahhs (pronounced like Land of Oz) |
|
| Kentucky | Unbridled Spirit (also on its license plate) |
| (formerly) It's That Friendly | |
| (formerly) Where Education Pays | |
| Louisiana | Fall in love with Louisiana all over again |
| Come as you are. Leave Different. | |
| Sportsman's Paradise (on its license plate) |
|
| Maine | Worth A Visit, Worth A Lifetime |
| The Way Life Should Be | |
| Where America's Day Begins (seen on driver's license) (Maine is the furthest state east.) |
|
| Vacationland (also on its license plate) |
|
| It must be Maine | |
| There's More to Maine | |
| Maryland | Maryland of Opportunity |
| (formerly) Seize the Day Off | |
| (formerly) America in Miniature | |
| (formerly) More Than You Can Imagine | |
| Massachusetts | Make It Yours |
| (formerly) Take a Real Vacation | |
| The Spirit of America (on its license plate, also an unofficial state song) |
|
| Michigan | Pure Michigan (Tourism) and Getting The Upper Hand (Business Attraction) |
| (previously) Say Yes to Michigan | |
| (formerly) Great Lakes, Great Times; More To See. | |
| Water Winter Wonderland, Great Lakes State (on license plates) | |
| Minnesota | Explore Minnesota |
| Land of 10,000 Lakes | |
| Mississippi | Feels Like Coming Home |
| The South's Warmest Welcome | |
| Missouri | Show Me State (on license plates) |
| Close to Home. Far from ordinary. | |
| The Cave State | |
| (formerly) Where The Rivers Run | |
| Montana | The Last Best Place |
| Big Sky Country (on its license plates) | |
| Get Lost in Montana | |
| Nebraska | Possibilities...Endless |
| The Good Life | |
| Nevada | Wide Open |
| Battle Born | |
| Home Means Nevada | |
| The Silver State | |
| New Hampshire | You're Going to Love it Here |
| Live Free or Die (on its license plate) |
|
| New Jersey | Come See For Yourself (2006 - present) |
| The Garden State (also on its license plate) | |
| (formerly) What a Difference a State Makes | |
| (formerly) New Jersey and You: Perfect Together | |
| New Mexico | Land of Enchantment (also on its license plate) |
| New York | I Love New York (also its state song) |
| The City That Never Sleeps | |
| The Big Apple | |
| The Empire State (also on its license plate) | |
| North Carolina | A Better Place to Be |
| First in Flight (on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry) |
|
| North Dakota | Legendary |
| Ohio | So Much to Discover |
| Birthplace of Aviation (on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry) |
|
| Birthplace of Aviation Pioneers (on its 50 state quarter; for the Wright brothers, John Glenn, and Neil Armstrong) |
|
| (formerly) The Heart of It All | |
| Oklahoma | (formerly) Oklahoma is OK (formerly on its license plates) |
| Native America (also on its license plate; cf. Indian Territory) |
|
| Oregon | We Love Dreamers (2003 - present) |
| Things Look Different Here (1987 - 2003) |
|
| Pacific Wonderland (on its license plate 1959 - 1966) |
|
| Pennsylvania | State of Independence |
| (formerly) Memories Last a Lifetime | |
| You've Got a Friend in Pennsylvania | |
| America Starts Here | |
| Puerto Rico | Puerto Rico Does it Better, La isla del encanto (Spanish) Translated to English :: Island of Enchantment (also on its license plate) |
| Rhode Island | Unwind The Ocean State (formerly) Hope |
| South Carolina | Smiling Faces. Beautiful Places. (also on one of its two base license plates) |
| South Dakota | Great Faces. Great Places. |
| Tennessee | Tennessee- America at its best |
| (formerly) Sounds Good to Me (formerly on its license plate) | |
| (formerly) Follow Me To Tennessee | |
| Texas | It's Like a Whole Other Country (used only in domestic advertising) |
| (formerly) Deep in the Heart of Texas (originally an anti-littering slogan, now the more popular Don't Mess With Texas is used) |
|
| State of the Arts (on special license plate) |
|
| Every thing's bigger in Texas | |
| The Lone Star State | |
| Utah | This Is Still The Right Place |
| Life Elevated (also on its license plate) |
|
| Greatest Snow on Earth | |
| Utah! Where Ideas Connect | |
| Vermont | Vermont, naturally |
| The Green Mountain State | |
| (formerly) I LoVermont | |
| Virginia | Virginia is for Lovers (Recently accompanied with newer slogan: Live Passionately ) |
| Washington | Say WA! |
| (formerly) Experience Washington | |
| West Virginia | Wild and Wonderful (was replaced by Open for Business before being changed back; also on its license plate as Wild, Wonderful) |
| (formerly) Open for business | |
| (formerly) Almost Heaven | |
| Wisconsin | Live like you mean it |
| America's Dairyland (on its license plate) |
|
| (formerly) Life's so good | |
| (formerly) Escape to Wisconsin | |
| (formerly) Stay just a little bit longer | |
| (formerly) You're among friends | |
| Wyoming | Like No Place on Earth |
| Forever West (Seen on welcome signs on highways) |
Famous quotes containing the words list of, list, state and/or slogans:
“The advice of their elders to young men is very apt to be as unreal as a list of the hundred best books.”
—Oliver Wendell Holmes, Jr. (1841–1935)
“Religious literature has eminent examples, and if we run over our private list of poets, critics, philanthropists and philosophers, we shall find them infected with this dropsy and elephantiasis, which we ought to have tapped.”
—Ralph Waldo Emerson (1803–1882)
“Hast ever ben in Omaha
Where rolls the dark Missouri down,
Where four strong horses scarce can draw
An empty wagon through the town?
Where sand is blown from every mound
To fill your eyes and ears and throat;
Where all the steamboats are aground,
And all the houses are afloat?...
If not, take heed to what I say,
You’ll find it just as I have found it;
And if it lies upon your way
For God’s sake, reader, go around it!”
—For the State of Nebraska, U.S. public relief program (1935-1943)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)