Relative Credibility
In a 2010 survey, the Center for Communication Research at the School of Journalism and Communication of the Chinese University of Hong Kong asked Hong Kong residents to score the credibility of media sources on a scale of 1 to 10 (10 being very high credibility). A random sample of 1206 Cantonese-speaking adults was reached by telephone with a 65% response rate, and the scores were weighted by age and sex to reflect Hong Kong's population. The South China Morning Post was the most credible (score: 6.85), while Ming Pao was the most credible Chinese-language paper (score: 6.77). The Sun was the least credible (score: 4.99), and Apple Daily was slightly better (score: 5.27). Oriental Daily News was the median (score: 5.75).
| Newspaper | Credibility (10=very high credibility) |
|---|---|
| South China Morning Post | 6.85 |
| Ming Pao | 6.77 |
| Sing Tao Daily | 6.53 |
| Oriental Daily News | 5.75 |
| Apple Daily | 5.27 |
| The Sun | 4.99 |
| Rank | Newspaper | Score (public) | Score (journalists) |
|---|---|---|---|
| 1 | South China Morning Post | 6.85 | 7.67 |
| 2 | Ming Pao | 6.77 | 7.47 |
| 3 | HK Economic Times | 6.71 | 6.88 |
| 4 | HK Economic Journal | 6.57 | 7.03 |
| 5 | Sing Tao Daily | 6.53 | 6.99 |
| 6 | Standard | 6.5 | 7.07 |
| 7 | Headline Daily | 5.9 | |
| 8 | Sing Pao Daily News | 5.88 | 6.09 |
| 9 | Oriental Daily News | 5.75 | 5.84 |
| 10 | AM 730 | 5.73 | |
| 11 | Metropolis Daily | 5.67 | |
| 12 | HK Commercial Daily | 5.56 | |
| 13 | HK Daily News | 5.38 | |
| 14 | Wen Wei Po | 5.37 | |
| 15 | Apple Daily | 5.27 | 4.88 |
| 16 | Ta Kung Pao | 5.14 | 5.44 |
| 17 | The Sun | 4.99 | 4.75 |
Read more about this topic: List Of Newspapers In Hong Kong
Famous quotes containing the word relative:
“Excellence or virtue is a settled disposition of the mind that determines our choice of actions and emotions and consists essentially in observing the mean relative to us ... a mean between two vices, that which depends on excess and that which depends on defect.”
—Aristotle (384–323 B.C.)